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Brand Development Intake Form
What is your name?
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What is the name of your business?
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Email
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Is there a unique story behind the name and business?
Is there a unique story behind the name and business?
How and why was your organization started and where did the idea come from?
What are your main business goals?
Who is your ideal audience/customer? Think about age, gender, personality, income, personality etc.
What are your audiences' frustrations/problems they face?
Why would your customers specifically pick YOUR service or product over your competitors?
How do your business run? How do they find you, make a purchase and receive their goods?
What are your brand values? How do those values resonate with you and your business?
What message do you want to convey to your customers? How do you want your customers to feel when they interact with your business?
What words would you choose to describe your desired vibe and look?
Who are your top 3 competitors?
What is the vision for your brand? What future does your brand want to create?
What words would you use to describe your brand's personality?
Do you have a vision board? Go into specifics about certain images/aesthetics you like.
If you have an existing brand identity, why isn't it working for you?
Any icon, symbol or image that you are connected to that you might want to include within your brand?
Any color schemes that you like/dislike and why?
Any font styles that you like/dislike and why?
Are there any business’ branding that you just don’t resonate with? If so, who and what specifically do you dislike?
Any icon, symbol or image that you definitely don’t want to include within your brand?
Are you envious of any business’ branding? If so, who and what makes it so special?
Is there anything else you’d like us to know?
Submit
